Platform: Website, schülerVZ, studiVZ, meinVZ
Genre: community, virtual world
Info: target group: age 8 – 14 // Monetizing: virtual goods // Business model: Freemium // more than 100 items // Flash application in AS3
The online community AT.LANT.IS, originally designed for kids eight years and older, was completely redesigned and turned into PyroLab-Game.com. AT.LANT.IS was a save refuge with games, exciting levels and awards, chats and lots of new friends to meet for the player. It was partly destroyed by a seaquake, but under a guarding dome inhabiters of AT.LANT.IS took part in a friendly competition to actively rebuild the sunken city. The community always played a leading role in all of this.
AT.LANT.IS was a freely accessible world with different levels and the chance to take part in developing the story further and further. The people of AT.LANT.IS always got rewards for their effort. After accomplishing different tasks, they got promoted to a higher rank. Outstanding game performance was honored in the hall of fame.
Editorial staff guided the community, but members had the opportunity to shape and enhance the world through good achievements in the embedded games, creative events or just through the individual look of their own avatar.
The plazz team was always very thankful for feedback and new ideas of the users that arrived via letter, email or simply as a note to the “Messengers of the Gods”. Behind these “Messengers of the Gods” stood a well-trained team of moderators, which guided the community members with words and deeds throughout the world of AT.LANT.IS.
The use of AT.LANT.IS was free of charge – all the time users were able to use game credits to individualize their characters, communicate and take other actions in the community. If users were not willing to invest the necessary time they were able to buy items and actions for small amounts of money.